NAMAA Unveils 150 Food-Infrastructure Facilities Across Middle East, Targets $40 M Investment in Dubai

NAMAA, a real‑estate technology arm of the ATOMS Group, announced on 23 June 2026 that it has completed the acquisition and development of 150 food‑infrastructure facilities throughout the Middle East. The company said the portfolio, which spans Saudi Arabia, the United Arab Emirates, Kuwait and Bahrain, is now fully operational and will support the region’s growing demand for food delivery and quick‑commerce services.

The announcement, released from Dubai, outlined the company’s long‑term strategy to build dedicated infrastructure for the food and beverage (F&B) sector. NAMAA’s portfolio is divided into five core offerings:

KitchenPark – ready‑to‑use cloud kitchens and central processing units that allow brands to scale without the cost of traditional storefronts. ProFood Bespoke – custom‑built culinary facilities tailored to specific operational needs. CloudRetail – purpose‑built sites that bridge production and end‑consumer delivery. HungerHub – the company’s digital food‑court chain, described as the region’s leading platform. * Picnic and Future Foods – two new brands slated for launch later in 2026.

According to the company’s statement, the 150 facilities include a mix of commercial kitchens, processing units, distribution centres and digital platforms. The portfolio is positioned to serve a range of operators, from small‑scale producers to large‑chain restaurants and delivery services.

Investment and growth

In 2025, NAMAA reportedly invested close to US$100 million across the Middle East to expand its footprint and support existing operators. The company said that investment is not slowing, and that it plans to allocate approximately US$40 million to the UAE in 2026. This figure represents an increase from the US$28 million invested in Dubai in 2025.

Dubai was highlighted as a key market because of its dynamic environment, openness to new delivery and logistics models, and supportive regulatory framework. The company’s focus on Dubai aligns with broader regional trends, where consumer demand for online food delivery is rising and supply chains are being rethought.

Regional context

The Middle East’s food landscape is undergoing significant change. Rising consumer expectations, supply‑chain resilience and the need for scalable infrastructure are prompting operators and governments to invest in dedicated facilities. NAMAA’s portfolio is presented as a foundational element that can support these developments.

The company’s approach, described in the announcement as a “deliberate focus on fundamentals,” involved understanding the regional market, forming partnerships and building physical infrastructure. The result is a network of facilities that the company claims will enable food‑service businesses of all sizes to operate more efficiently.

Future plans

NAMAA said that, beyond the current portfolio, it will continue to develop new facilities and launch its Picnic and Future Foods brands later in 2026. The company also indicated that it will maintain a long‑term commitment to the region, aiming to empower operators and support communities that rely on the food systems built around these infrastructures.

The announcement was issued through a Media OutReach Newswire release and was accompanied by a LinkedIn post that highlighted the company’s urban infrastructure solutions for digital foodservice and quick‑commerce.

Conclusion

NAMAA’s public unveiling marks the first time the company has disclosed the scale of its Middle East food‑infrastructure portfolio. With 150 facilities already in place and a planned investment of US$40 million in Dubai for 2026, the company positions itself as a key player in the region’s evolving F&B ecosystem. The next steps will involve the launch of its Picnic and Future Foods brands and the continued expansion of its infrastructure network across Saudi Arabia, Kuwait, Bahrain and the UAE.